Facebook web traffic HALVES in just two years
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Visits to have almost halved in the last two years, with younger internet users flocking to its rival , a market research study has revealed.
The -owned video platform could soon snatch the number two spot from the social network, second only to its parent company.
Facebook has seen a significant drop in monthly page visits, plummeting 3.8 billion visits from 8.5 billion to 4.7 billion over the last two years.
While the Facebook mobile app's traffic has grown steadily over that period, it has not been by enough to plug the gap, experts say.
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Visits to Facebook have nearly halved in the past two years with younger users flocking to its rival YouTube, a market research study has revealed.
The Google owned video sharing site could soon snatch the number two spot from the social network
The findings were made by London based market research firm SimilarWeb, which analysed web traffic from the top five US websites - Google, Facebook, YouTube, Yahoo, and Amazon.
It looked at the shifting online landscape and some of the recent patterns of browsing that have emerged.
They found that Google still retains a large lead, reflecting its continued dominance and the central role of search in online life.
Although its website traffic had seen a dip over the past two years, SimilarWeb researchers believe this is due to Google visits moving from the website to apps and voice search through the firm's various smart devices.
However, Facebook's fortunes reflect a 'paradigm shift', according to the company, https://www.youtube.com/watch?v=ndVxD9u95Z0 with users less focused on the site itself.
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Facebook has seen a massive drop in monthly page visits, from 8.5 billion to 4.7 billion. This graph shows the number of monthly visits to the top five sites in the US
While the app's traffic has grown over that time, it is has not been by enough to plug the gap, experts say.
This graph shows the companies within the top five with the greatest likelihood of overtaking each other
The -owned video platform could soon snatch the number two spot from the social network, second only to its parent company.
Facebook has seen a significant drop in monthly page visits, plummeting 3.8 billion visits from 8.5 billion to 4.7 billion over the last two years.
While the Facebook mobile app's traffic has grown steadily over that period, it has not been by enough to plug the gap, experts say.
Scroll down for video
Visits to Facebook have nearly halved in the past two years with younger users flocking to its rival YouTube, a market research study has revealed.
The Google owned video sharing site could soon snatch the number two spot from the social network
The findings were made by London based market research firm SimilarWeb, which analysed web traffic from the top five US websites - Google, Facebook, YouTube, Yahoo, and Amazon.
It looked at the shifting online landscape and some of the recent patterns of browsing that have emerged.
They found that Google still retains a large lead, reflecting its continued dominance and the central role of search in online life.
Although its website traffic had seen a dip over the past two years, SimilarWeb researchers believe this is due to Google visits moving from the website to apps and voice search through the firm's various smart devices.
However, Facebook's fortunes reflect a 'paradigm shift', according to the company, https://www.youtube.com/watch?v=ndVxD9u95Z0 with users less focused on the site itself.
RELATED ARTICLES
Share this article
Share
209 shares
Facebook has seen a massive drop in monthly page visits, from 8.5 billion to 4.7 billion. This graph shows the number of monthly visits to the top five sites in the US
While the app's traffic has grown over that time, it is has not been by enough to plug the gap, experts say.
This graph shows the companies within the top five with the greatest likelihood of overtaking each other
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